What is long-tail keyword strategy

Hello everyone, I recently started my website. So i am just little bit confused about keyword . what kind of keyword should i use for rank. what strategies for a keyword can follow for rank a website.

Hello ,
I would say that start with keywords that are specific to what your website actually offers , not just broad terms . Long-tail keywords usually work better in the beginning because they are less competitive and bring more targeted visitors . Also try to use words your audience would naturally search for . Over time , you will get a better idea of what works by checking your traffic.