What is Evergreen Content?

Evergreen content is content that doesn’t go out of date. It revolves around a topic that’s always relevant to readers, regardless of the current news cycle or season. Its name comes from the evergreen—a plant that retains its green leaves all year round.

Here are some examples of evergreen topics:

How to lose weight — It doesn’t matter if it’s 2019 or 100 years from now. People will always want to lose weight.

How to fry an egg — People aren’t going to stop eating fried eggs anytime soon, which is why there’s consistent interest in learning how to fry one.

Football scores — Football matches (sorry, US folks) get played all the time, and football fans are always interested in the latest scores.

Posts on topics that will be searched by people for years. They are opposite of trendy topics which remain in fashion only for few days.

Evergreen Content in SEO is the content that is written for a website mainly to drive traffic. The content can live a life of a website with little or no updating.