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What is difference between Popularity and authority?

Discussion in 'White Hat SEO' started by Harikrishna Patel, Apr 3, 2014.

  1. Harikrishna Patel

    Harikrishna Patel Newbie

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    Hello friends, a new question from my side, that what is difference between popularity and authority of a web page or a website, are these 2 things differ, or are they related to each other? How Google decides the popularity and quality and how Google deals and give importance to popularity and authority?
     
  2. ShotsFired

    ShotsFired Registered Member

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    I think I understand your question, so here goes:

    -Popularity:
    How often a website/page is cited across the internet (how many relevant sites does it appear on, how many people are sharing the site/page, stuff like that as is my understanding - correct me if I'm wrong or if you're looking for a different answer.

    -Authority: A site that has strong, relevant links; say you own a health based website and you get links from the NHS, Bupa or government websites because you have a great piece of content that they are link out too = authority passed to you.

    There are a few more things with authority that are maybe more minor (maybe not), like how long you've had the domain for, the types of links your domain has, has had and links you are planning to get for it in the future; these things will all have an impact on your site authority. Additionally, how other sites cite (hehe) your site (yo dawg) is important; if a news site stumbles across your article on 'health' and they like it and add it as a resource on their site saying something like: "we found this awesome article on 'health' from this blog and thought it could benefit our readers because of 'x', 'y' and 'z'." it makes your link look more natural - and a natural link is a stronger link (if we're talking white hat).

    There's a lot that goes into authority (some say trust too - the two go hand in hand in my eyes) and I've skimmed the surface (maybe not even that) to give you a very general idea.

    It's a good thing that you want to understand this though - these type of links are the most valuable IMO.

    :)
     
    Last edited: Apr 3, 2014
  3. jollyman

    jollyman Jr. VIP Jr. VIP Premium Member

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    Authority sites are generally high quality sites and have well writtened articles, people would love to read it and like to share with others. The sites will accept only trustworthy articles and also, get links from other trustworthy sites. Popularity will automatically comes when the sites has more authority.
     
  4. WebMeUp

    WebMeUp Regular Member

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    Just yesterday there was a new video by Matt Cutts where he clearly explains the difference: https://www.youtube.com/watch?v=PfLaC325S6M.
     
  5. innosoft

    innosoft Jr. VIP Jr. VIP Premium Member

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    in my view, authority comes with popularity.
     
  6. ID Internet Marketer

    ID Internet Marketer Senior Member

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    simple, popularity can't be faked but authority yes