Hello friends, a new question from my side, that what is difference between popularity and authority of a web page or a website, are these 2 things differ, or are they related to each other? How Google decides the popularity and quality and how Google deals and give importance to popularity and authority?
I think I understand your question, so here goes:
-Popularity: How often a website/page is cited across the internet (how many relevant sites does it appear on, how many people are sharing the site/page, stuff like that as is
my understanding - correct me if I'm wrong or if you're looking for a different answer.
-Authority: A site that has strong, relevant links; say you own a health based website and you get links from the NHS, Bupa or government websites because you have a great piece of content that they are link out too = authority passed to you.
There are a few more things with authority that are maybe more minor (maybe not), like how long you've had the domain for, the types of links your domain has, has had and links you are planning to get for it in the future; these things will all have an impact on your site authority. Additionally, how other sites cite (hehe) your site (yo dawg) is important; if a news site stumbles across your article on 'health' and they like it and add it as a resource on their site saying something like: "we found this awesome article on 'health' from this blog and thought it could benefit our readers because of 'x', 'y' and 'z'." it makes your link look more natural - and a natural link is a stronger link (if we're talking white hat).
There's a lot that goes into authority (some say trust too - the two go hand in hand in my eyes) and I've skimmed the surface (maybe not even that) to give you a very general idea.
It's a good thing that you want to understand this though - these type of links are the
most valuable IMO.
