Hi, Guys! Can anybody explain what is branding for seo? I not sure why I am understand this thing correctly. Is it my site title or if my domain is howtoloseweight _ com and i using as site title (Settings->General->Site Title, not meta page title) in wordpress How To Lose Weight, and later using All-In-One-SEO plugin I append '| How To Lose Weight' to my post titles (to post meta titles become like 'Best weight loss tips for quick body slimming| How to Lose Weight'? In this case brand is How to Lose Weight phrase? Also if I am using emd domain, I can use emd phrase as brand? Or I need to dilute it? Later anchors like 'brand', 'kwd + brand', 'brand + kwd', 'brand about kwd', 'url+brand', 'url+exact match kwd' (but in case of emd it exact match keyword? this exactly what confuses me) or brand phrase must be not emd and not keyword with commercial intent (with searches) or just longtail kwd (but not emd keyword)? Can anybody explain it in details? Thanks!