Awesome Content! Well your question seems very simple but quite difficult to answer.
1. It definitely has to be simple for everyone to understand. Making it complicated will not serve any purpose.
2. It has to be short but suffice every detailing. This is one of the challenging thing these days. People don't have enough time to read loads of words, keeping it short adds advantage as visitor reads it, well that's the main purpose you write any content. Isn't it? If it has too many words, the reader will just scroll and end up reading nothing.
3. It has to be engaging. Try engaging the reader, ignite his curiosity so that he isn't bored. Its very common these days that people get bored easily. So this is one of the important points.
4. Has to include Catchy words, both for the user and search engines indeed! Although it is said that we should not write just for search engines but also the readers who read it. So write for both in a ratio of 60:40.
5. Bullets over paragraphs. Choose to write in bullets, i.e point wise. But there are instances where paragraphs can also be used if you find it's effective over bullets.
These are the top 5 things that I feel today's style of content writing has to gel with. Well there are many more points that makes any content awesome. But that's it for now as I have to follow the 2nd point and gel well with it.
Kudos to every writer reading it! Loads of power to you.B-)
