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What is an Advertisment?

Discussion in 'Offline Marketing' started by LeMerovigian, Aug 10, 2012.

  1. LeMerovigian

    LeMerovigian BANNED BANNED

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    I'm unsure if this is BHW related but I found these segments in my classic class notes. If they are of some use I'll be sure to add more; Some cites referenced, good luck in all future endeavors!









    [FONT=&quot]What is an Advertisment?[/FONT]

    · [FONT=&quot]An advertisement tries to persuade an audience to buy a product or service, accept an idea, or support a cause or candidate. Most advertisements have[/FONT]
    · [FONT=&quot]An attention-getting opener, such as a starting headline, catchy slogan, or surprising statistic.[/FONT]
    · [FONT=&quot]A memorable ending or tag line. [/FONT]
    · [FONT=&quot]Striking visual or aural images.[/FONT]
    · [FONT=&quot]To preview the criteria on which your advertisement may be evaluated, note the content ex. A1[/FONT]
    [FONT=&quot] [/FONT]
    [FONT=&quot] [/FONT]
    [FONT=&quot]Types of Advertisements[/FONT]
    [FONT=&quot] [/FONT]
    · [FONT=&quot]Advertisements range from those that sell consumer products to those that educate the general public. Whatever the focus, most advertising takes one of the following forms;[/FONT]
    · [FONT=&quot]Print ads; are written advertising that appear newspapers and magazines.[/FONT]
    · [FONT=&quot]Poster, flyers, and mailers; are printed on sheets of paper and are either posted or delivered.[/FONT]
    · [FONT=&quot]Television and radio commercials; convey persuasive messages, some of which employ animation, video, and visual or aural images.[/FONT]
    · [FONT=&quot]On-line ads; contain persuasive messages, some of which employ animation, video, and sound effects.[/FONT]
    · [FONT=&quot]Product packaging; besides listing a product’s contents may also contain promotional messages and attractively designed labels to entice consumers.[/FONT]
    [FONT=&quot] [/FONT]
    [FONT=&quot]Target Marketing[/FONT]
    [FONT=&quot] [/FONT]
    [FONT=&quot]Before you begin to gather detail to sell your idea, service, or product, think about your audience-the people you’re trying to convince. The detail you choose to emphasize and the word choices you make will have a great impact on how well your audience responds to your ad. Fill out an audience profile like the one below to pinpoint the details that will appeal to your audience. Take their responses into consideration as you gather details; demographics, age group, sex, origin, values, ext. [/FONT]
    [FONT=&quot] [/FONT]
    [FONT=&quot]Slogans; [/FONT]
    [FONT=&quot] [/FONT]
    [FONT=&quot]Word play; Ryme, pun repetition or other forms of word play make a slogan memorable. For example, a lemonade campaign can use; “easy peasy lemon squeezy” [/FONT]
    [FONT=&quot]The Pitiness; essence, delivery. A good slogan is one that is short but is powerful; Ex. “Got Milk?” a very popular marketing campaign.[/FONT]
    [FONT=&quot]Alliteration; Using catchy, clever, and an attention grabbing lines. Ex. . Greyhound; Functional! Fashionable! Formidable![/FONT]
    [FONT=&quot]Nice Humorous Video; http://advertisingslogans.org/Advertising-Slogans-with-Alliteration-.html[/FONT]
    [FONT=&quot] [/FONT]
    [FONT=&quot]Audience; presents effecte sloga, clearly presents an idea and persuades the consumer.[/FONT]
    [FONT=&quot]Organization; uses clear, consitant organizations strategy; clearly presents the main idea[/FONT]
    [FONT=&quot]Elaborate; Combines words and images to provide convincing, unified support for a position.[/FONT]
    [FONT=&quot]Language; Promptly conveys the idea through clever use of language, proper spelling and grammar.[/FONT]

     
  2. aspe_heat

    aspe_heat Power Member

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    Nice style. (Y)
     
  3. ShadeDream

    ShadeDream Elite Member

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    He who laughs last, laughs longest.
    Do not use the "black" color for your text!!! Don't you know this forum has a dark theme too? Can't read anything...
     
  4. Duffers5000

    Duffers5000 Elite Member

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    Yes I too went blind trying to read your encrypted text.

    As a former copywriter and Marketing student this looks like the type of stuff written by Frank Jefkins or Martyn Davis.

    If you want basic truths on Advertising that ring true forever I recommend " Ogilvy on Advertising" by original Ad man David Ogilvy.
     
  5. Junkfood00

    Junkfood00 Elite Member

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    Delete this thread please. Anyone with a braincell can tell what an advertisement is. Also if someone didn't know, google is a second away to look it up. Then you should know that this site uses a dark theme too, you saw that when you registered, don't use black text.
     
  6. poweronics

    poweronics Jr. VIP Jr. VIP Premium Member

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    OP may get his rep to -8 if he does not get this post deleted.
    ;)