A 301 redirect is when a permanent change to a site's URL structure takes place. It implies that a webpage has relocated and a 301 redirect will ensure that traffic derived from search engines are directed to the proper page(s).
It's mean if you want to change your website URL and want that when someone open your old url but everytime new website open then it's called 301 redirect.
A 301 redirect is a permanent redirect which passes between 90-99% of link equity (ranking power) to the redirected page. 301 refers to the HTTP status code for this type of redirect. In most instances, the 301 redirect is the best method for implementing redirects on a website.
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