What happens if I only do on-site optimization for a website that targets the local community? Say I am working with a hair salon. There is 4 other competitors with websites that has 5-7 static pages. I get paid $500 for on-site optimization ONLY. I tell them that on-site alone is not enough to dominate. They will still definitely have an advantage over the competitors, but it really depends on how much people visit and talk about them on the internet through media outlets such as facebook. I tell them I can help setup their social media profile (twitter/facebook/youtube) for an additional $250. They decline. Given the outcome, how much leverage does the company I work with have over the competitor whose sites are not SEO-optimized? The company I work with will have a blog and will update it with useful information, but their copy is not revised to be truly targeted. They are keeping the site updated with tutorial/advice/guide blog postings twice a month. Whereas the competitors never update their sites. How much chances do they have to rank #1 locally on Google and BING? What might effect the ranking? Is this even possible?