Sites penalised by Google Penguin have numerous similarities. These include: 1. A large quantity of low quality links coming in, such as link networks on the same IP address, reciprocal links, comment SPAM, sidebar links, SEO directories or forum signatures 2. Over-optimised keyword anchor text being used, i.e. a high percentage of exact keywords in inbound link anchor text in proportion to phrase and brand 3. Low quality on-site and off-site content, including a large number of pages targeting similar keywords (essentially, content duplication)
These all seem to be prominent features for sites that have suffered a dip in rankings since Google Penguin arrived.
Some site owners may think this is harsh; especially sites with exact domain match (i.e. those containing keywords within the URL). However, this type of site still needs a natural link profile with varied anchor text that incorporates longer tailed keywords and focuses on brand or URL amongst a spread of differing keywords. Otherwise, Google Penguin will flag up such sites as SPAM.
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