What does it takes for a logo to be innovative

Vikjohn · Jan 19, 2020

I am new to this graphic design stuff and I have gotten a couple of clients this month
My current client who is a Stylist asked me to design a logo and I did (logo attached below)
I sent it to her and she rejected it by telling me that she want her logo to be innovative.
I'm really confused what she meant by that
Can someone please put me through
Thanks

Christion · Jan 19, 2020

For me personally it should look more simple & flat.

Here's some inspiration for you: https://elements.envato.com/graphic-templates/logos/hair+salon+logo

ForexKing1 · Jan 19, 2020

The word innovative is hard to explain. Your logo is good in terms of design but for a brand, it's a disaster. There's nothing good about it as it doesn't look simplistic or modern. Look at Apple for example, a simple bitten apple would seem innovative in the eyes of consumers due to the simplicity.

For a hairdresser, keep it simple. Less words, and more about images.

Vikjohn · Jan 19, 2020

ForexKing1 said:
The word innovative is hard to explain. Your logo is good in terms of design but for a brand, it's a disaster. There's nothing good about it as it doesn't look simplistic or modern. Look at Apple for example, a simple bitten apple would seem innovative in the eyes of consumers due to the simplicity.

For a hairdresser, keep it simple. Less words, and more about images.

She insisted on add those text including the slogan

bartosimpsonio · Jan 19, 2020

Spacing, alignment, contrast.

That's all I remember from "non designers design book"

I think that logo needs more space. Just my 2 cents.

BrandingCat · Jan 19, 2020

I`ll go for simple and futurist.

That to dots on the end of tagline don`t give trust, it`s like you are unsure about your services.
Font`s basic.

Vikjohn · Jan 19, 2020

Meddie said:
I`ll go for simple and futurist.

That to dots on the end of tagline don`t give trust, it`s like you are unsure about your services.
Font`s basic.

Those dots, really??
Thanks

Vikjohn · Jan 19, 2020

bartosimpsonio said:
Spacing, alignment, contrast.

That's all I remember from "non designers design book"

I think that logo needs more space. Just my 2 cents.

Alright, thanks

I-marketer · Jan 19, 2020

I wouldn't call your work a logo. Rather an illustration with text.
Nothing eye catching and nothing that would make people remember it.
When I was looking for an inspiration on 99designs.com, there was a bunch of repeated designs, which seemed innovative, but people were mistaken.
I even found an article about it: http://www.logoinsider.com/25-overused-logo-designs-that-can-harm-your-brand-name/

What does it takes for a logo to be innovative

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