What does Incentivized really mean??

AspiringIM22 · Nov 6, 2009

I am looking at starting up my 1st CPA campaign shortly. I am going to be adding a Credit report offer to a squeeze page I already use to generate leads for my day job. While I will not require visitors to use the free credit report, I am asking for their credit score on the squeeze page form. When they fill out the form I send them a free report about the business field I am in to say thank you and help monetize the visitor to becoming a client.

Virtually every CPA offer I see will not allow incentivized offers. I am giving the visitor an incentive to fill out my lead form so that I can contact them about my business services. I am not offering the free report for filling out the CPA form. I see this as a possible gray area.

Can someone with more experience in the CPA world enlighten me....would the typical AM view what I have described above as Incentivized or not in regards to the CPA?

If an AM would view this as incentivized, than are there any ways around this. I want to have a high conversion rate for my lead form....getting a visitor to fill out a CPA offer as well is just gravy!

Leads Provider · Nov 6, 2009

I guess you should go with the Incentivised offers rather than doing like this...
Your AM might not want to hear that you are incetivising this way as there are incentivised offers for credit campaigns tooo in many big networks paying almost euqually as non-incentive ones , provided that its backing out at the advertiser end.

MaxSteve · Nov 6, 2009

AspiringIM22 said:
I am looking at starting up my 1st CPA campaign shortly. I am going to be adding a Credit report offer to a squeeze page I already use to generate leads for my day job. While I will not require visitors to use the free credit report, I am asking for their credit score on the squeeze page form. When they fill out the form I send them a free report about the business field I am in to say thank you and help monetize the visitor to becoming a client.

Virtually every CPA offer I see will not allow incentivized offers. I am giving the visitor an incentive to fill out my lead form so that I can contact them about my business services. I am not offering the free report for filling out the CPA form. I see this as a possible gray area.

Can someone with more experience in the CPA world enlighten me....would the typical AM view what I have described above as Incentivized or not in regards to the CPA?

If an AM would view this as incentivized, than are there any ways around this. I want to have a high conversion rate for my lead form....getting a visitor to fill out a CPA offer as well is just gravy!

Yes, this is a grey area as what you are explaining is technically not incentivizing the offer. But not all merchants will see it that way.

A lot that would factor in the decision for me if I was to look at the page is how professional your page is, and how you present the credit report campaign to the surfer. i.e. how you word what they have to do. If there is any hint that the surfer has to complete the credit report just to get your services, it could very well be viewed as incentivized.

This is really a judgement call that can only be made by seeing the page.

One other important factor is lead quality for the merchant. Making surfers think they have to fill out the credit report offer just to get your services will lower lead quality and most likely get you pulled from the offer, even though you aren't technically incenting.

AspiringIM22 · Nov 7, 2009

Ok Great!...Thanks for the feed back! For now I think I will take the ebook offer out, but that leaves my personal lead form. I am asking the visitor for their information in return I am contacting them to try and fill their need with one of my products.

I really don't see this as a true incentive, but after reading posts about CPA companies shaving where ever they can, I could see how they may try and say that I am incentivizing the offer.

AM I being a little to paranoid here?

What does Incentivized really mean??

AspiringIM22

Newbie

Leads Provider

Junior Member

MaxSteve

Junior Member

AspiringIM22

Newbie

Main Menu

Marketplace

Making Money

BlackHatWorld

Other