What does EPC means?
- Thread starter Borislav
- Start date
feezioxiii
Senior Member
- Nov 7, 2015
- 806
- 289
Yes, but in some networks click means a click on the offer.
TheNights
Junior Member
- Nov 14, 2017
- 140
- 41
Divide your total payout by number of clicks. It's basically a metric that tells you how much you're making per user click on an offer. If 20 people click on a link and one converts for $40, your EPC is $2. Even though the rest of 19 users didn't convert, you still needed those 20 users in total for one to convert. It helps you when looking at paid traffic campaigns, where a click costs you $x and earns you $y. Note that the EPC number is unreliable unless it was with significant number of clicks, depending on the type of traffic. You need more clicks on a pop campaign as compared to say, facebook ad campaign.
Bots-Scrapers
Elite Member
- Jan 2, 2014
- 4,041
- 1,074
Earnings per click 
