If you can't comfortably say it out loud, others will forget it. <-Secret of branding
Ok, so you want to go with it, then build a damn brand, fight hard to get people to listinity to you!
You need serious hardcore branding.
Make sure your logo is memorable
Make sure to have it properly shortened for small designs.
Do the whole primary and complimentary colors thing.
Do it all, and brand it, brand it, brand it.
It will be a struggle, but you can do it.