Blogging in 2024 is going to be more challenging because AI content has made people very lazy.
This sets in motion a potentially apocalyptic scenario where Google basically goes through several upgrades that destroy whatever competitive advantage mass AI-generated content brings to the table.
This is not good news as far as the whole online publishing industry is concerned because, down the line, consumer tastes may change as far as search results are concerned.
Almost everybody loses.
What am I talking about?
Well, when OpenAI's ChatGPT came up with its search result, how many links did you see?
That's right!
None.
It just gives you "the answer."
If you convince enough online searchers to believe that this is the way to go when it comes to search results, what do you think will happen?
Consumer expectations will change.
They're going to basically put a lot of pressure on Google to just give them the answer.
So online publishers would be out of a job because they no longer have a chance to get traffic from a top 5 listing on Google.
Forget about it!
Google would be spoon feeding the "answer" to the searcher.
Sure, the searcher can expand by clicking on a button and seeing the links.
But they're not gonna do that.
People are busy.
People have better things to do.
Do you see how devastating this is?
Do you see how apocalyptic this is?
This is the real challenge to blogging or any other kind of online publishing in 2024 and beyond.
We have to be ready.
What is your strategy for a post-search future?
I wish I had a good answer.
I don't.
