Everybody who does SEO, actually know SEO, and they know way more than they think. The problem is most likely in lack of resources, combined with confidence.
This dude understood that Brand > beats everything, and he made it.
That's great for him. But he gives nothing and never. You can find more gold on a random blog or random BHW post about SEO.
@LeadCloak is 100% right. I cherish his marketing genius. In fact, I have watched countless number of Neil's videos and listened to his countless number of podcast series about marketing especially. I love them really and most of my marketing prowess is through his teaching, right from my early days in digital marketing.
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