John Nickson
Newbie
- Jun 25, 2019
- 41
- 3
Can anyone share your opinion on key features that are encourages visitors to take actions.
What are the Key Features required for a Landing Page?
- Thread starter John Nickson
- Start date
1. Compelling headline:
No matter what you’re promoting, your headline should always possess these three main characteristics :
Amount
Writing style
Formatting
3. Engaging media:
Images
Videos
Gifs
4. Trust indicators:
Statistical evidence
Trust badges
Customer testimonials
Third-party seals
Privacy policy
5. Lead capture form
6. Strong call-to-action:
Position
Size
Color
Copy
7. No exit links
No navigation
Minimalist footer
8. Sufficient white space
No matter what you’re promoting, your headline should always possess these three main characteristics :
- Clarity
- Relevancy
- Empathy
Amount
Writing style
Formatting
3. Engaging media:
Images
Videos
Gifs
4. Trust indicators:
Statistical evidence
Trust badges
Customer testimonials
Third-party seals
Privacy policy
5. Lead capture form
6. Strong call-to-action:
Position
Size
Color
Copy
7. No exit links
No navigation
Minimalist footer
8. Sufficient white space
fb3003
Elite Member
- Aug 14, 2015
- 5,035
- 3,500
one way of making sure to deliver on what users want is to take a look at the top 1-2 spots for your niche. your landing page needs to meet customer intention. a landing page "where to buy best red apple" will be different from "health benefits of red apples".
- Sep 5, 2017
- 703
- 408
This is a great little helper however I would move call to action to #1