Had to attend a business networking/training session today, and I'm somewhat bemused by how little some of the speakers seemed to know! Heres a few examples from the worst offender: Q) How do you handle negative feedbacks/comments on your blogs? A) Oh I just edit the comment so its a positive one Q) What should I call my blog, Im having real troubles thinking of a good name A) Just go with your name, domains are so cheap it doesnt matter if you get no traffic He also seemed to think invoicing clients for rebranded google alerts was good business practice... Finally I felt the need to put my hand up and ask Q) What about page rank and domain authority, just curious as to how important you think they are? A) Not important at all. I've got 14 blogs and they all rank really well with a PR of 0! At this point it almost seemed like a fight might break out on stage as one of the other speakers stepped forward and pointed out that: 1) it did matter what your URL was because google heavily weighted key words in a URL; and 2) PR was important unless there's only a few sites writing about that subject. I was then had to sit through the rest of the seminar wth him shooting me evil glares... But on the plus side a few people actually thanked me for asking that question Think its seriously worth hiring an actor to play a charasmatic front man and forming my own Business to Business SEO company if that was in any way indicative of the competition in that sector!