My adventure thus far has me thoroughly convinced there's few things more important than "knowing your sucker..err..audience/customers." So far I've relied pretty much 100% on google analytics. With a dedicated server, are there any http/apache/wordpress logging/analytics software that are available that would provide more/better information than google analytics? Maybe lay the base for building my own niche related database of foundation data so I can more effectively market the right material to the right people, or even sell the data. I know the scope of what I'm asking could easily get lost into something like "so you want to be your own google?" and the short answer is yes I do lol. But to be realistic let me rephrase and summarize: I am the king shit lord and emperor of a tiny microcosm of the digital world respective to anyone visiting my ded server (yes I'm being realistic haha) - with plenty of resources/scripting knowledge to offload and analyze large amounts of log data if needed (i.e. not averse to acquiring a beefy VPS or secondary ded to focus on this aspect if required). What sort of logging/analytics software if any are out there that I should look into that would help me learn more about my traffic than google analytics? Really appreciate any help/thoughts/feedback here.