Weekend traffic killing my PPC performance

I think it Could be a mix of lower intent traffic and audience behavior. A lot of people browse casually on weekends but convert later during the work week.
 
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SmartAffiliator said:
Hi everyone, I’m new here and still learning PPC, so I might be missing something basic. I’ve noticed my campaigns do well on weekdays, but on weekends I get clicks with almost no conversions. Not sure if it’s low intent traffic or an issue with my targeting. Has anyone else faced this and how do you handle it?
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Weekend traffic is usually lower intent, so instead of changing targeting just use day-parting or reduce bids/spend on weekends and focus budget on weekdays for better ROAS.
 
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