Hi BHW, after struggling here and there for some time, i decided to take action and make my website for affiliate marketing. however, i am still a newbie and there is so much that i don't know or understand yet! i do have this niche which is i am a kind of enthusiastic about it, so i decided to go with it, but when i started doing some research on it using keyword-planner from google Adwords, i came face to face with a discouraging fact. the result of keyword planner on my niche's main keywords was like this: 1. keyword: AVR. monthly search = 10K -> 100K | Competition = High 2. keyword: AVR. monthly search = 1K -> 10K | Competition = High As a newbie, what i understood was that the niche has a pretty much good audience, however, it has a fierce competition out there (people with old, great established websites and means to magnetize all the traffic) now my question for all of you with the experience about the universe of niches, what do you think of the result above? is that niche worth fighting for or it has already been taking? do i still have a chance? knowing that i am going to start from scratch with no knowledge or whatsoever about websites, design, affiliate marketing or social media...and worst of all, i have no money to invest, which means im going with organic traffic. should i let it go? i hope you would give me a truthful advice, imagine my situation and tell me what you would if you were in my place. your help is greatly appreciated. THANKS in advance.