So, I have a one page self hosted wordpress blog. I have recently started to build backlinks and all. All backlinks are pointing to site url mydomain.com, and this is also where my main article is displayed. (btw domain is 10days old) Everything went well and my site reached #23 after a few days. This is how my site link in google serps was shown: -My article headline -description -mydomain.com The next day it reached #19, but the following day it was sitting at #78. My site was now shown like this: -My article headline -article-description -mydomain.com/my-article-headline By using the direct link to the article (you know where wordpress takes you if you click on the article headline), and I have no backlinks pointing to this url, so I guess that explains the drop in rankings. The next day it was back in top20 again as mydomain.com, and today - drop in ranks and shown as mydomain.com/my-article-headline .again Why is google toggling my sitelink like that? It is not a dance, right? I have seen threads claiming that google tries to rank subpages rather then homepages, for relevancy. Are there any truth in this? Do you think the link switch was made because my site was getting closer to top10, and google found it more natural to link direct to article, rather then homepage? What is going on`? Any help is very appreciated.