Hi - so I'm building some what I imagine to be web 2.0 properties - in Facebook. I'm making very realistic people with interests, photos, jobs, etc and building up friends etc. Would I then add my site link into their "work" part of their profile - or on facebook do you just build up loads of friends and mention links fairly regularly? My plan would be to build very believable people with a profile link and then have these people join millions of forums with the forum links pointing to the Facebook profiles, which in turn point to the money site. Told you it was a newbie question!