Guys, if you are promoting a product on your website called Dog N212 (example). Now you want to do some Web 2.0 properties for it, would you: - Put the keyword Dog N212 in the url of web 2.0? - Make an article that is about Dog N212 and post it in web 2.0? - Even blasts to web 2.0 should have Dog N212 in them? OR - You only need to pick any URL for your web 2.0 - Your article will be about Dogs generally, with an anchor of Dog N212 in it to your money site - Blasts to web 2.0 will be related to Dogs? I did it the second way and I am not seeing much results (after 2 weeks), could be early, but I am building more, so I wanna do it right.