Was the June 30 algorithm update aimed at suppressing keyword performance?

alec5

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Since July 12th, I’ve seen a consistent drop in keyword rankings across my site. All optimization has been done via white-hat methods—fully original content, no manipulative tactics. However, from July 21st onward, despite new content being properly indexed, only one keyword is ranking—and that’s buried past page 5, pointing to a product page instead of the actual article.


It’s been a brutal few months with Google. The March core update supposedly targeted AI content but ended up cutting traffic for many legitimate sites. May brought a stealth update that clearly impacted indexing. And in June, keyword targeting seems to have taken a direct hit. These back-to-back algorithm punches leave little room to adapt. Honestly, is Google SEO still a viable strategy?


How are your keywords performing? Mine dropped 10% in just 13 days. That’s a steep hit.
 
Yeah, it’s been rough lately. I’ve seen similar drops - traffic down and rankings all over the place, even for solid content. Google’s updates feel way more unpredictable now. Still doing SEO, but definitely exploring other traffic sources too, just to be safe.
 
Yeah, it’s been rough lately. I’ve seen similar drops - traffic down and rankings all over the place, even for solid content. Google’s updates feel way more unpredictable now. Still doing SEO, but definitely exploring other traffic sources too, just to be safe.
I don’t know what other channels there are except social media platforms.
 
I took a hit as well, it was link they devalued some links in a big way. A site i have with no links, flew up to page one..
What is this operation? No link
 
What is this operation? No link
yes, it was, i didnt even care about the site, but the content was relevant to the keywords. There are much better, older sites and well linked sites than that one.
 
You need to wait a little to understand what they targetted. Google is moving away from backlinks. We can expect low authority or unique content sites gain traction.
 
You need to wait a little to understand what they targetted. Google is moving away from backlinks. We can expect low authority or unique content sites gain traction.
This is bad news really if true. Google doesnt care to deal with scraping of content so they should not waste time trying to find unique sites.
 
Honestly, I do not trust google anymore. I am more of a bing guy now. Though bing only holds 5% of online searches, the traffic is stable.
 
Honestly, I do not trust google anymore. I am more of a bing guy now. Though bing only holds 5% of online searches, the traffic is stable.
Bing does seem to be 1000% better than google on google results. Maybe people are not trying to manipulate it so much.
 
Since July 12th, I’ve seen a consistent drop in keyword rankings across my site. All optimization has been done via white-hat methods—fully original content, no manipulative tactics. However, from July 21st onward, despite new content being properly indexed, only one keyword is ranking—and that’s buried past page 5, pointing to a product page instead of the actual article.


It’s been a brutal few months with Google. The March core update supposedly targeted AI content but ended up cutting traffic for many legitimate sites. May brought a stealth update that clearly impacted indexing. And in June, keyword targeting seems to have taken a direct hit. These back-to-back algorithm punches leave little room to adapt. Honestly, is Google SEO still a viable strategy?


How are your keywords performing? Mine dropped 10% in just 13 days. That’s a steep hit.
It is no longer recommended to rely on google alone.
 
It is no longer recommended to rely on google alone.
It is said that after Google's AI Overview was launched, its search rate increased by 49%, while the click-through rate of our site dropped by 40%. Is this a rumor or real data? It is shameless for Google to grab the market.
 
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