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Wait until the holidays are over?

Discussion in 'Offline Marketing' started by whosbad, Dec 18, 2014.

  1. whosbad

    whosbad Newbie

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    Is it worth sending letters and calling businesses at this time or is it better to wait until around January?
     
  2. vekho

    vekho Registered Member

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    It depends what you are offering. But your in general.. Just do it! ;)
     
  3. whosbad

    whosbad Newbie

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    I'm thinking ORM, but does it even matter?
     
  4. LostConnection

    LostConnection Senior Member

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    It does, if you sell Christmas trees then you're in a rush mate.
     
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  5. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator

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    80% of the sales are made by 10% of the salesmen on the 5th call.

    I'd be sending out letters as part of that premise. Sure, what you send today may have a minimal effect as far as a direct response immediately but it would be a part of the process of getting them on board. A response to a mailing campaign that is sent out only once is lower than one that is sent out over a few weeks/months so you have to start somewhere.

    A part of a successful mailing is branding and that would be part of what that first mailing would be doing for you.

    If it is me, I'm sending out the letters right now (who else is doing that this time of year for ORM in your area, I bet nobody so you have no competition in that respect) and following up with another mailing after the Holidays. In that mailing I would be letting them know that you mailed them before as well as pitching them.
     
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  6. Gosocials

    Gosocials Jr. VIP Jr. VIP

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  7. garfish

    garfish Newbie

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    Whenever your ready to sell a product. do it... you won't have to go door to door anyway.
     
  8. Trepanated

    Trepanated Supreme Member

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    I'll tell you something all the successful business owners are doing now - planning how they are going to be more successful next year

    I'll tell you something all the second rate sales guys are doing now - planning all the calls they are going to make to business owners next year.

    Make the calls now and beat all the losers to it.
     
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  9. onnelbro86

    onnelbro86 Junior Member

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    based on your purposes of business