Hello, I have a video concept that is surely viral material (within my niche). It's a challenge(that go viral like 8/10 times lol), but with my own twist to it that will definitely make it more entertaining. What I'm trying do, is pursue it right; so how should I go about it? I'm in the fitness niche and would like to find promoters than can promote to REAL people. I plan to invest in SEO, but what else to ensure the right exposure/avoid ranking dips?