1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Validating my business concept

Discussion in 'Blogging' started by ets987, Jan 14, 2016.

  1. ets987

    ets987 Newbie

    Joined:
    Jan 14, 2016
    Messages:
    3
    Likes Received:
    0
    Hi all,

    I?ve been researching my niche and blogging in general for quite a while and I think I?ve settled on a plan. I?m looking to validate and would appreciate your feedback and advice.

    I plan to offer a paid course for building a sales funnel around a free email course. The focus is on designing the customer experience.

    I would cover customer experience exploration, technical aspects regarding the website and sales funnel, as well as strategy for promoting content and the business.

    My target audience would be new and established businesses looking to improve their sales conversions. Specifically, people looking for a structured, plug-n-go system they can get running quickly.

    I?ve been posting this question to various forums and communities I belong to as an initial validation. If I get positive results, my secondary validation will be to launch a website with a free email course and offer pre-launch sales at a significant discount.

    My questions are:


    1. Would you consider this a profitable concept? Why or why not?
    2. Is my secondary validation a good strategy?
    3. What would you do next/differently?

    Thanks in advance for any feedback, questions, advice, and/or constructive criticism.
     
  2. Alex456

    Alex456 Jr. VIP Jr. VIP

    Joined:
    Jan 8, 2016
    Messages:
    319
    Likes Received:
    96
    Occupation:
    Bacon eater
    Location:
    Behind the corner
    Home Page:
    where do i sing up ?
     
  3. Black77

    Black77 Newbie

    Joined:
    Jan 14, 2016
    Messages:
    16
    Likes Received:
    3
    Seems like a viable plan, it all of course comes down to how aggressive you are at promoting the strategy.
     
  4. faithjhung

    faithjhung Jr. VIP Jr. VIP

    Joined:
    Jun 5, 2009
    Messages:
    1,698
    Likes Received:
    1,024
    Location:
    New York
    It's a good plan. How are you gonna do marketing and promotion?
     
  5. The Nix

    The Nix Power Member

    Joined:
    Jan 1, 2012
    Messages:
    560
    Likes Received:
    328
    Occupation:
    Weaver of Words
    Location:
    snip.li/WordCounty
    Basically a B2B model, but targeting particular individuals in certain companies, right?

    You're best to target marketers, growth hackers, CEOs / Founders of Tech Startups. That's the kind of market I see where your product thriving.

    Why? Cause you just validated your idea with me. I do growth marketing for a tech startup, and I found your service interesting. I'm your market.

    It's a viable concept, but how are you gonna compete with Hubspot, Neil Patel, and I dunno, the other 20+ resources I consume on a regular basis for this kind of info that you are offering me. Why would I pay YOU rather than Neil? What's your Unique Selling Proposition? What and where is your social proof?

    Those questions aren't to put you down, but rather, those are the questions you need to answer within yourself so you know how you're gonna be able to bank from this business. Good luck!
     
    • Thanks Thanks x 1
  6. ets987

    ets987 Newbie

    Joined:
    Jan 14, 2016
    Messages:
    3
    Likes Received:
    0
    Sorry for the late reply. Thanks so much for all of your feedback. I'll be implementing my site soon and will be sure to update you all. as for your questions:

    I will market initially with content and social media, with a focus on building relationships. In the long run, once I've been able to fine tune my site and adjust to feedback, I'll focus on guest posting and partnerships in my industry.

    As for how I will compete, I intend to provide massive amounts of free value, through content and email courses especially. If they like my content and follow through, then I believe that they'll buy from me. My concept is focused on building relationships and need through free offers, setting the customer up for the sale. Over time, of course, I will build testimonials and stats, but initially I will sell on my merits.

    Thanks again!
     
  7. ets987

    ets987 Newbie

    Joined:
    Jan 14, 2016
    Messages:
    3
    Likes Received:
    0
    Just for the record, I don't take those questions as a put down. They are relevant and insightful.

    Truth is, we all need more feedback like this. We constantly have to evolve to thrive.

    Anyway, just wanted to take the time to thank you again.
     
  8. xjokkers

    xjokkers Junior Member

    Joined:
    Aug 2, 2015
    Messages:
    107
    Likes Received:
    24
    Hook Line And Sinker! Lol!