Recently acquired an extremely valuable expired domain in my niche that I'd like to replace my money site with. Hence, the entire money site will be migrated over to the expired domain soon. Of course, will be doing a little bit of rebranding eg. changing the logo to fit the domain name. Now as quite a lot of SEO has already been done for my current money site, would like to seek your opinions on what is the best way to transfer the link juice to the expired domain. Here are several possibilities I can think of: Do a simple 301 redirect for all pages of the money site to the Homepage of the expired domain Turn the current money site into a PBN site. Link to the expired domain with my preferred anchor text. Put up a simple notice on the money site that "XXX has been rebranded as YYY. Click here to head on to YYY" Please let me know what you guys think. Any suggestions will be much appreciated.