Use these 7 tips to write like an Amazonian

TheVigilante

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There’s plenty of copywriting theory on the internet. But, how much of that copywriting posturing can you say comes from a $1.6T company?

Alex Garcia wrote a great https://twitter.com/alexgarcia_atx/status/1381066483330117632 with seven tips from Amazon to “write like an Amazonian”. Here they are:

Use fewer than 30 words per sentence.

1. Use fewer than 30 words per sentence. This is good advice. And Scott Adams chimed in with a great reply, saying “Shoot for five. Ten is a lot. Twenty is bad writing.”

2. Replace adjectives with data. People gravitate to real numbers, not self-indulgent adjectives.

3. Eliminate weasel words. Be specific in your writing. This is similar to the advice about adjectives. When you can, write exactly what you mean.

4. Use the “so what” test. Once you’ve written something, read it and ask yourself if it would make sense from a reader’s perspective. The Crew’s tip: Take a 30-minute break after writing before doing this. You’ll come back with a fresh view.

5. Be objective. You’re probably seeing a common thread here: Be specific. Like how you shouldn’t use vague adjectives, you shouldn’t (normally) be subjective in your copywriting. Use real facts.

6. Avoid jargon and acronyms. Ever come across an agency site that says something like ‘We revolutionize the way groundbreaking brands revitalize their marketing’? Yeah – don’t do that.

7. Use subject-verb-object sentences. The grammar nerds out there will be happy about this rule! (That grammar nerds sentence was a S-V-O sentence, for context.)

Alex added plenty of context and examples in his full Twitter thread.

The bottom line: When a company like Amazon talks copywriting, we listen. These seven tips apply to most types of copywriting. In other words, this is a great checklist to go through as you’re writing.
 

mozw

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Nice share my friend, appreciate this.
 

Panther28

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Great, going to add these to my VA notes list.
 

Nocan

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Great share
However you should always give credit
 

Willyfish

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There’s plenty of copywriting theory on the internet. But, how much of that copywriting posturing can you say comes from a $1.6T company?

Alex Garcia wrote a great Twitter thread with seven tips from Amazon to “write like an Amazonian”. Here they are:

Use fewer than 30 words per sentence.

1. Use fewer than 30 words per sentence. This is good advice. And Scott Adams chimed in with a great reply, saying “Shoot for five. Ten is a lot. Twenty is bad writing.”

2. Replace adjectives with data. People gravitate to real numbers, not self-indulgent adjectives.

3. Eliminate weasel words. Be specific in your writing. This is similar to the advice about adjectives. When you can, write exactly what you mean.

4. Use the “so what” test. Once you’ve written something, read it and ask yourself if it would make sense from a reader’s perspective. The Crew’s tip: Take a 30-minute break after writing before doing this. You’ll come back with a fresh view.

5. Be objective. You’re probably seeing a common thread here: Be specific. Like how you shouldn’t use vague adjectives, you shouldn’t (normally) be subjective in your copywriting. Use real facts.

6. Avoid jargon and acronyms. Ever come across an agency site that says something like ‘We revolutionize the way groundbreaking brands revitalize their marketing’? Yeah – don’t do that.

7. Use subject-verb-object sentences. The grammar nerds out there will be happy about this rule! (That grammar nerds sentence was a S-V-O sentence, for context.)

Alex added plenty of context and examples in his full Twitter thread.

The bottom line: When a company like Amazon talks copywriting, we listen. These seven tips apply to most types of copywriting. In other words, this is a great checklist to go through as you’re writing.

I don't agree with number 6... In some niches, if you target professionals in these field... you have to use jargon to make them feel "in the same ship". But it muse be precise and concise. If I target doctors i would not say "the tool to open the pussy" but I will say "speculum".. Stupid example but it's to show you have to use jargon in some cases, and it can happen if you are in the amazon FBA too..

I oppose myself to Amazon copywriting on this one, please don't kill me.
 

site234

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Thanks for the great share.
That's actually super useful as an ex amazon private label producer there no way to emphasize enough how important is product copy for Conversions.
 

scottypummill

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Great share!
I agree with the 6th tip about avoiding jargon and acronyms, it can make the text more solid
 

GenesisOne

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7. Use subject-verb-object sentences. The grammar nerds out there will be happy about this rule! (That grammar nerds sentence was a S-V-O sentence, for context.)

WTF are "subject-verb-object sentences" besides a new guru term ???
 

RRunner

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WTF are "subject-verb-object sentences" besides a new guru term ???

Also good to keep in mind when learning languages that have the same structure.

French and Portuguese are also SVO languages.

Once you have some vocabulary you don't need complex grammar to communicate. Just make simple SVO sentences in your new language.
 
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