1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Use Colors to Increase Conversion Rate Resources

Discussion in 'BlackHat Lounge' started by msuper28, May 14, 2015.

  1. msuper28

    msuper28 Power Member

    Joined:
    Dec 10, 2009
    Messages:
    613
    Likes Received:
    73
  2. Zwielicht

    Zwielicht Moderator Staff Member Moderator Jr. VIP

    Joined:
    Aug 31, 2013
    Messages:
    6,612
    Likes Received:
    11,754
    Gender:
    Male
    Occupation:
    Private Investigator
    Location:
    Riverside, California
    Home Page:
    I prefer this one.
    [​IMG]
     
    • Thanks Thanks x 3
  3. Trepanated

    Trepanated Supreme Member

    Joined:
    Sep 18, 2010
    Messages:
    1,395
    Likes Received:
    5,377
    It's also important to choose colours that work with each other. Some colour combinations are effective and others look terrible.

    I posted a list of useful resources a while ago and it had about 20 sites in there specifically centred around colour picking:

    Here's that thread:

    http://www.blackhatworld.com/blackh...resources-theres-something-here-everyone.html

    One that we now use regularly is www.paletton.com

    We use it for new projects but it was very useful for figuring out if we'd selected the right colours on previous sites.
     
    • Thanks Thanks x 2
  4. archon10

    archon10 BANNED BANNED

    Joined:
    Oct 10, 2011
    Messages:
    1,181
    Likes Received:
    1,667
    This is not new. I like what Z posted. That's pretty cool.

    I worked for a few healthcare companies, and one always used blue and never used red. Apparently, when you're sick, blue has a calming effect and red reminds people of blood and turns them off.
     
  5. Zwielicht

    Zwielicht Moderator Staff Member Moderator Jr. VIP

    Joined:
    Aug 31, 2013
    Messages:
    6,612
    Likes Received:
    11,754
    Gender:
    Male
    Occupation:
    Private Investigator
    Location:
    Riverside, California
    Home Page:
    Great advice, Trepanated! This is one of my favourite colour combinations right here: http://www.colorcombos.com/color-schemes/3/ColorCombo3.html
     
  6. PinguSpy

    PinguSpy Jr. VIP Jr. VIP

    Joined:
    Dec 7, 2007
    Messages:
    1,143
    Likes Received:
    975
    Occupation:
    Internet Farmer
    Location:
    Pineal Gland
    Home Page:
    [​IMG]
    [​IMG]
     
    • Thanks Thanks x 4
  7. PinguSpy

    PinguSpy Jr. VIP Jr. VIP

    Joined:
    Dec 7, 2007
    Messages:
    1,143
    Likes Received:
    975
    Occupation:
    Internet Farmer
    Location:
    Pineal Gland
    Home Page:
    • Thanks Thanks x 1
  8. msuper28

    msuper28 Power Member

    Joined:
    Dec 10, 2009
    Messages:
    613
    Likes Received:
    73
    Thanks a lot for resources guys!! Keep posting interesting stuff!
     
  9. The Scarlet Pimp

    The Scarlet Pimp Senior Member

    Joined:
    Apr 2, 2008
    Messages:
    875
    Likes Received:
    3,294
    Occupation:
    Chair moistener.
    Location:
    Cyberspace
    a couple of years ago someone here wrote that using facebook colors on his web site increased his business because people were drawn to it on a subconscious level. i'm trying different colors now to see if i can boost my traffic.