Use Colors to Increase Conversion Rate Resources

Discussion in 'BlackHat Lounge' started by msuper28, May 14, 2015.

  1. msuper28

    msuper28 Power Member

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  2. Zwielicht

    Zwielicht Super Moderator Staff Member Moderator Jr. VIP

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  3. Trepanated

    Trepanated Supreme Member

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    It's also important to choose colours that work with each other. Some colour combinations are effective and others look terrible.

    I posted a list of useful resources a while ago and it had about 20 sites in there specifically centred around colour picking:

    Here's that thread:

    http://www.blackhatworld.com/blackh...resources-theres-something-here-everyone.html

    One that we now use regularly is www.paletton.com

    We use it for new projects but it was very useful for figuring out if we'd selected the right colours on previous sites.
     
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  4. archon10

    archon10 BANNED BANNED

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    This is not new. I like what Z posted. That's pretty cool.

    I worked for a few healthcare companies, and one always used blue and never used red. Apparently, when you're sick, blue has a calming effect and red reminds people of blood and turns them off.
     
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  5. Zwielicht

    Zwielicht Super Moderator Staff Member Moderator Jr. VIP

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    Great advice, Trepanated! This is one of my favourite colour combinations right here: http://www.colorcombos.com/color-schemes/3/ColorCombo3.html
     
  6. PinguSpy

    PinguSpy Jr. VIP Jr. VIP

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  7. PinguSpy

    PinguSpy Jr. VIP Jr. VIP

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  8. msuper28

    msuper28 Power Member

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    Thanks a lot for resources guys!! Keep posting interesting stuff!
     
  9. The Scarlet Pimp

    The Scarlet Pimp Senior Member

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    a couple of years ago someone here wrote that using facebook colors on his web site increased his business because people were drawn to it on a subconscious level. i'm trying different colors now to see if i can boost my traffic.