Use cases for a "Live" product

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https://www.qkast.com/

is a unique product that makes any piece of content on the internet collaborative with many use cases. There are many abilities waiting in the pipeline but for now I want to keep it as simple as this. The question and the challenge is the fact that it is LIVE. How would you promote a product that changes all the time? Presenting content live is an awesome benefit and qKast™ is the fastest way to do it on the internet.
 
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