US website or Local website

Hi guys,
I've been reading a lot during the last month, from methods to journeys and i learned more than i expected. I plan on starting my amazon affiliate website soon and i would like to ask you a simple question. Should i focus on a english-content website (US target) or on my local market (Italy)?


Before answering, please take time to read my considerations:

1) I'm not proficiency in english,therefore i won't be able to write the content for the site (product reviews, buyer's guide etc). This will increase the overall investment by a lot (high-quality content is not cheap) but i will be able to save some money on SEO, since i have a good knowledge.

2) Local keywords (italian) are way easier to rank compared to english ones, but it's very hard to find the right local keywords since they have low monthly searches. I planned on buying a keywords here on BHW marketplace, i don't know where i could find local keywords (if you know any service provider let me know).

3) As i previously said i have a good knowledge about SEO so i plan on spending very few money on it. Moreover, i plan on ranking low-comp keywords so that would be no harsh.


Concluding:

ENG WEBSITE

PRO: More audience, Could buy easy-to-rank keywords, Exit possibility for the future (selling the website)
CONS: Need to spend a lot of money on content, harder to rank keywords (more competition)

ITALIAN WEBSITE

PRO: Can write content on my own, easier to rank keywords
CONS: Less monthly searches, don't know where to get keywords from, harder to exit


Thank you for you time and patience

I think you just found a good niche for yourself
I suggest you to start with the italian, work 6 month and then create another one with english content, you can just target the same keywords but in different languages from different websites.
Wish you good luck !
And about the keywords, stay calm, you will hit a time when you have 1000 good keywords and no time to write.

FireCodex said:

And about the keywords, stay calm, you will hit a time when you have 1000 good keywords and no time to write.

Click to expand...

Thank you, hope to hit that time soon

Can anyone advice me on the above asked question??

Why don't we go for the website translator plugin, that translates itself when it will open in other language country other than English.

Yousuf Mahtab said:

Can anyone advice me on the above asked question??

Why don't we go for the website translator plugin, that translates itself when it will open in other language country other than English.

Click to expand...

Use a translator plugin and become a laugh for your visitors. Those translation are next to useless and should you sell something first rule is to have good grammar and a perfect spelling.

Yousuf Mahtab said:

Can anyone advice me on the above asked question??

Why don't we go for the website translator plugin, that translates itself when it will open in other language country other than English.

Click to expand...

Only if you use it for enterntaining content