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URL structure role in SEO

Discussion in 'White Hat SEO' started by Jack_R, Jan 22, 2016.

  1. Jack_R

    Jack_R Regular Member

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    This has been on my mind for a while.

    domain.com/location VS location.domain.com

    Is there is difference in terms of SEO effectiveness?
    Will one produce faster results for SEO ?
     
  2. mensagam

    mensagam Registered Member

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    location.domain.com will produce you a ranking little faster when compare with domain.com/location
     
  3. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Jr. VIP

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    Please provide recent evidence that Sub Domains rank faster than Sub Directories.

    I prefer Sub Directories but there is little difference, you just need to be aware of the issues of using a Sub domain if that is your choice.

    http://lmgtfy.com/?q=subdomains+vs+subdirectories+debate
    https://searchenginewatch.com/sew/h...-of-sub-domains-can-harm-your-search-rankings
    https://inbound.org/discuss/it-s-2014-what-s-the-latest-thinking-on-sub-domains-vs-sub-directories
    https://inbound.org/blog/the-sub-domain-vs-sub-directory-seo-debate-explained-in-one-flow-chart
    http://www.bloggingflail.com/subdomains-vs-subdirectories-seo/
    https://moz.com/community/q/moz-s-official-stance-on-subdomain-vs-subfolder-does-it-need-updating
     
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  4. McPatrick

    McPatrick Regular Member

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    With subdomain you create different SEO entity, while with subcategory you are building one big authority site.
    Subdomain SEO is much better if you do Grey/Black Hat SEO, as in case something goes wrong you can just bail on it.
    With subdirectory though, bailing after doing some darker SEO is quite difficult and it requires a lot of resources.
     
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  5. McPatrick

    McPatrick Regular Member

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    If thats the case, it is only thanks to new website bonus. After some time you will end up where everyone is.
     
  6. Chiefjop

    Chiefjop Jr. VIP Jr. VIP

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    Nice comment McPatrick but this is the white hat part of the forum ;-)

    So if you go white-hat than you 100% want to go with domain.com/location because than you make use of the authority and backlinks of your domain.

    If you make a subdomain you should treat it like a new domain so you have to start from 0.

     
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  7. Jack_R

    Jack_R Regular Member

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    Thanks for the info W130SN. Good advice McPatrick I will keep this in mind.
    I think for my purposes locaion.domain.com will fit better.

    This is going to be a test domain for research on a new idea which basically involves a careful mix of white/black hat tactics so I hope this will produce the results I am after.
     
  8. aleram

    aleram Newbie

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    You can find lot of topics about your question. Considering what i understood from all I read (not tested), sub-domains rank a bit faster and even better.
    Please let us know how this will go!
     
  9. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Jr. VIP

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    Could you provide evidence for this, any recent article or case study?