I was recently put in charge to do some seo on one of our shops. As I mainly build and maintain the shops my seo game is a bit rusty. Anyway I stumbled over the url structure this shop has for product urls. Currently a url to a product is like: domain.com/category-name/sub-category-name/product-name I thought of changing those urls to domain.com/productname and redirect the old urls to the new ones. Should / could I do this without loosing rankings? And will the ranking of product pages benefit from that change?