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Url structure for shop

Discussion in 'White Hat SEO' started by RightFootFanatic, Aug 3, 2017.

  1. RightFootFanatic

    RightFootFanatic Regular Member

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    I was recently put in charge to do some seo on one of our shops. As I mainly build and maintain the shops my seo game is a bit rusty. Anyway I stumbled over the url structure this shop has for product urls.

    Currently a url to a product is like:

    domain.com/category-name/sub-category-name/product-name

    I thought of changing those urls to

    domain.com/productname and redirect the old urls to the new ones.

    Should / could I do this without loosing rankings? And will the ranking of product pages benefit from that change?
     
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  2. Ibn Yafi

    Ibn Yafi Newbie

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    If you change URLs you lose ranking. After proper optimize you may gain it again. :)

    Sort URL gives long-run benefits. :)
     
  3. timothyc3r

    timothyc3r BANNED BANNED Jr. VIP

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    Base on this reply I suggest you don't change your URL and just put some effort to optimize it.
     
  4. RightFootFanatic

    RightFootFanatic Regular Member

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    As it's the first post of this member it doesn't weight too much for me. Maybe some more reputable member will comment on that.

    It'S quite plain that at first I gonna loose some rankings short term. But I'm more concerned about the mid and long run.
    To some degree I could level out the drops for a couple of weeks with ads, but the plan is that the detail pages come back stronger.