Unusual statistics!

It could be a display error, the Pixel is sending the wrong data, or Facebook is testing it initially for optimization. Check Breakdown → Gender again , verify the Pixel in Event Manager , and make sure your targeting is correct. If the error persists, try creating a new campaign.

have you got good conversion result?

Facebook may display incorrect metrics due to delays or system errors, but your ads may still be targeting correctly. Check your audience settings in Ads Manager and look at Breakdown → Demographics to confirm. If the issue persists, create a new campaign or contact Meta Support for assistance.

icebreaker3058 said:

Hello, I launched a conversion campaign in FB since around 24 hours, I find both men and women in statistics (50/50)! even I have selected just women in gender section!

Click to expand...

I think that it's a system bug. I suggest that you start another campaign and check if the problem continues.

Since your campaign goal is "Conversion", Facebook prioritizes showing ads to users who are most likely to make a purchase, rather than strictly following your demographic targeting.

Facebook can automatically expand your target audience to optimize ad performance. If you have chosen to target too narrowly, Facebook may show your ad to users of a different gender to increase the likelihood of conversion.

It sounds like there might be an issue with your Facebook Ads targeting settings. Here are a few possible reasons and solutions:

1. Check Ad Set Settings​

Double-check your Audience Targeting in the ad set. Ensure "Women" is selected and saved correctly.

2. Review Detailed Targeting Expansion​

If "Advantage Detailed Targeting" is enabled, Facebook may be expanding your audience beyond the selected gender. Try turning it off.

3. Check Your Pixel Events​

If you’re tracking conversions, Facebook might be attributing data incorrectly. Verify your Pixel setup in Events Manager.

4Delay in Reporting​

Facebook’s reporting system may take some time to fully update. Wait a bit longer and monitor the data.

5. Verify Campaign Type​

If you're using a Lookalike Audience, Facebook might be showing ads to both genders despite initial targeting.

Solution: Edit your ad set, ensure gender targeting is correct, and disable detailed targeting expansion if needed. Let me know if you need more help!

icebreaker3058 said:

Hello, I launched a conversion campaign in FB since around 24 hours, I find both men and women in statistics (50/50)! even I have selected just women in gender section!

Click to expand...

Is there a large number of male capacity available? Have you checked your pixel settings?

You should check your pixel again, sometimes Facebook's algorithm shows insights based on your estimated data or cross-account behavior and especially you should check your target audience settings towards it and if it's still normal it's probably the system.

check your target audience again or maybe it has some error