icebreaker3058
Junior Member
- Oct 5, 2019
- 105
- 21
Hello, I launched a conversion campaign in FB since around 24 hours, I find both men and women in statistics (50/50)! even I have selected just women in gender section!
Unusual statistics!
- Thread starter icebreaker3058
- Start date
- May 14, 2023
- 3,924
- 3,934
How about conversions? If you are getting results, I wouldn't care
icebreaker3058
Junior Member
- Oct 5, 2019
- 105
- 21
Unfortunatly, no conversions yet. the current statistics are : CTR 1.63% / CPM $5.19 / CPC $0.33 / Frequency 1.06 Knowing that the business model is COD in SA
Labeck Agency
BANNED
- Jan 5, 2025
- 293
- 125
- Pixel or conversion event is incorrect – The pixel may record conversions from audiences other than the ones you targeted.
- Automatic expanded targeting – If you enable “Detailed Targeting Expansion”, Facebook may expand your audience.
Miracle Agency
BANNED
- Sep 12, 2024
- 912
- 497
In addition to your campaign settings, you also need to check your pixels
Leo_Agency
Registered Member
- Feb 14, 2025
- 55
- 30
That sounds frustrating! Double-check your ad set settings to ensure the gender targeting is set correctly. Also, check if you have any broad audience settings or detailed targeting expansion enabled, as Facebook might be optimizing beyond your selection. If everything looks fine, try duplicating the ad set and running it again. Sometimes, FB Ads can glitch.
icebreaker3058
Junior Member
- Oct 5, 2019
- 105
- 21
Before launching the current conversion campaign, I have launched a page likes campaign to warm up the page, so I noticed the same behaviour wich I have got both sex even I have selected women in gender section knowing that page likes campaign doesn't hold pixel!
icebreaker3058
Junior Member
- Oct 5, 2019
- 105
- 21
Attachments
That’s unusual.. Sometimes, Facebook’s algorithm shows insights based on estimated data or cross-account behaviors, even if the targeting is set to women only. You might want to check the ad set settings again, especially audience breakdown and placements. Also, reviewing the event source and pixel setup could help spot any issues.
icebreaker3058
Junior Member
- Oct 5, 2019
- 105
- 21
I'm wendering if FB AD librery visitors clicks are countable !
XH agency
BANNED
- Jul 15, 2024
- 846
- 361
How did you install the pixel?
icebreaker3058
Junior Member
- Oct 5, 2019
- 105
- 21
Standard instalation
icebreaker3058
Junior Member
- Oct 5, 2019
- 105
- 21
scalewithalpha
Junior Member
- Dec 5, 2024
- 113
- 19
Are you using Advantage + placement on your campaign? Facebook might be doing something on your ads in ways that it doesn't fully reflects your gender setting, try creating a test ad with manual targeting and see if it will fix the issue.
Baby Dophin Agency
Failed to resolve dispute
- Nov 16, 2023
- 351
- 59
Facebook’s ad delivery system sometimes extends beyond your strict targeting if it sees that it can get better conversion results. Even though you set the gender to women, the algorithm might show your ad to men if it predicts that they might convert and improve your campaign's overall performance.
icebreaker3058
Junior Member
- Oct 5, 2019
- 105
- 21
Meat grinder
It’s common for Facebook conversion campaigns to show both men and women in your stats when you’ve only selected women as your gender. Review all of your campaign settings, especially your targeting and gender. If you’ve checked this thoroughly and you still have issues, contact Facebook support for help. Learn about Facebook’s targeting features and options so you can get the most out of them for your campaigns.
ocean faden
Regular Member
- Dec 16, 2024
- 201
- 37
with targeting in settings you are done. then 99% of targeting error lies in pixel. check again