I would say that "untargetted" SEO links are not only the links with the URL as your anchor text, but also your brand name and anchor text like "click here", "learn more", "read more" etc. The point is that you don't use your keyword as the anchor text - as organically human beings would rarely refer to some company by a keyword- but create "human links" to your pages, where people can refer to your site by sitename, domain or "read more about it here"