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Untargeted Traffic 0,03% CTR!

Discussion in 'Adwords' started by baedorf, Sep 5, 2012.

  1. baedorf

    baedorf Registered Member

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    Hi,
    i have tried untargeted Adwords Traffic with my Image Ads.
    I got only 0,03% CTR for only german Traffic.
    Im very sad.
    I think i cant get 0,2% CTR or is it possible?
    Thanks for help.
     
  2. Sgt Kraut

    Sgt Kraut Regular Member

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    I think you have to give a bit more details.
    What is on your image, is there any text? What is your goal with this ad? Promote your website, selling a product? Is the ad of high quality or is it some 5 minutes paint work?
     
  3. baedorf

    baedorf Registered Member

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    White background because of banner blindness and text. Goal is to get targeted Textlink clicks on google display network. I want to generate Leads.
     
  4. Endire

    Endire Elite Member Premium Member

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    Baedorf,

    Good question. Note that CTR's are typically much lower for display network ads than for search network ads. A good CTR (in general) on the search network is around 1-2% where on the display network it can be much lower, especially if you are just buying untargeted traffic.

    That being said, you should be able to change your campaigns settings to use keywords so that your ads display on relevant websites. Also, you can choose the websites that your ads display on in your campaign settings. Have you tried manipulating these settings?

    Also, review your call to action and other keywords in your banner ad. Are they highly targeted to your audience? Perhaps a more compelling call to action might do the trick. One thing about online advertising is that you must always be testing and tweaking in order to get the best result possible.

    Check out this Google support page for optimizing your ads on the display network,

    http://support.google.com/adwords/bin/answer.py?hl=en&answer=2549129

    Here is a fantastic blog post (from the Adwords Blog) about optimizing your display network ads,

    http://adwords.blogspot.com/2010/08/google-display-network-series-measure.html

    Good luck and hope this helps you,

    Shawn
     
  5. baedorf

    baedorf Registered Member

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    thanks for help.
    I have Tried now 3 different High quality ADS.
    Cant get CTR over 0,03%.
    Think its because of untargeted Keywords i have tried to buy Cheap Traffic.
    My Impressions dropped because of Löw ctr, its normal?
    Maybe i can Block anonymous.google Site with low ctr 0,01%?