I know that this is pretty much 'SEO 101', but I'm seeing a big influx of new comers on BHW lately, so I'd like to share this in hopes of it helping anyone in their online ventures: Whether it's a client site or your own, make sure you do not have any duplicated content on any of your pages. I just got a new client to do some local SEO for (Locksmith company). I noticed their web guy just put the same content on every page and replaced the city name. For example, the "Locksmith_city name" and "Locksmith_other_city_name" had the exact same writing, except with the city name changed within the content. There were about 18 pages like this. The first thing I did was change up that content with 18 unique pages. I decided to wait about 2 weeks for it to crawl the site before I started link building. Within a week, the pages were crawled, and the site went from not in the top 200 to #54 by just fixing up the content. That is just one example. So if you're new to SEO, or just new to website development: It's definitely worth the time, money, and effort to not have content on your website that was copied from somewhere else on the web, or even just duplicated within 2 or more pages in the website itself.