Unique cold email marketing approach

mynameisfrankenstein

mynameisfrankenstein

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It's called the "1,2,3 hack"

Here's the demonstration:
cold-email-hack-min.png


Source post:
http://blog.close.io/get-457-more-replies-to-your-sales-emails-with-the-1-2-3-hack


I think it's a great idea to use when reaching out to business owners. Let them qualify themselves if they want to see what you have to offer, if they want a free report, want to jump on a call, want to receive more drip feed content, etc.

Make it super easy to communicate to you, and your responses will undoubtedly increase.
 
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That is pretty slick. I would almost be tempted to reply with a number.
 
I don't know what it is with email sales but almost all of these type of emails my brain makes a split second decision and I just delete them before reading a single word.

I get so many emails in the same format that I just group them all together as one.

I think an effective email campaign has to really stand out from all the other junk.

How? I don't know but it's got to have something different.
 
davids355 said:
I don't know what it is with email sales but almost all of these type of emails my brain makes a split second decision and I just delete them before reading a single word.

I get so many emails in the same format that I just group them all together as one.

I think an effective email campaign has to really stand out from all the other junk.

How? I don't know but it's got to have something different.
Click to expand...

I'm the same. I'm actually too lazy to even delete most of them. That's why I have an inbox with xx,xxx messages in it. Ha!

There is one bullshit artist though. I signed up for something from him at one point. I pretty much ignore all of his messages too, but every once in a while I find myself opening one. Know why?

His subject line reads something like: "Yo My Boy! Are You Ready For This????"

Why does that make me either open it or stare at it for a few seconds?
 
davids355 said:
I don't know what it is with email sales but almost all of these type of emails my brain makes a split second decision and I just delete them before reading a single word.

I get so many emails in the same format that I just group them all together as one.

I think an effective email campaign has to really stand out from all the other junk.

How? I don't know but it's got to have something different.
Click to expand...

Well, there are still people falling for that. Just like people falling for cold calling, and Grant Cordoba sales.
 
Every sales expert will tell you - give humans a choice. I always give my clients 3 choices when I present plans and they will invariably choose the middle option. Also giving them the option to choose not only qualifies them, but it also makes them own the choice in their mind.
Great idea - would recommend on LinkedIn.
 
This is smooth.Immediately got some ideas going once I read it.Thanks for the share!
 
Although i wouldn't fall for this personally, but I see no reason why this can't work. +1 to the method. In fact, this can be twisted into other things such as posting a proposal in upwork/guru and so on. This gotta work better than plain old copy paste replies.
 
The psychology behind this could work on some people.

Instead of giving them a reason to say no you're giving them a choice and telling them what to do.

When I used to work in sales it was drilled into us to never give the prospect a chance to say no and to craft your questions in a way that they respond how you want them to.
 
People are so lazy, even to basicly identify their own problem. Solving this by categorising their problems.. great idea!

And i dont remember where i read but, in one business book it says:

"whoever describes the problem best, probably that person gonna be solve it". [ english not native lang. sorry ]
 
I gave it a shot, and let me tell you that the response rate was great. Got a really high response rate.
But don't let this data mislead you. Before engaging in this method, set yourself goals and expectations.
This is because even though the response rate was incredible, people are not geared toward buying.
I did get a lead here and there, but mostly they are very flaky and not serious.

So my expectation weren't met, and I'd say this is way too obscure method of marketing yourself, which will require some serious farming
before anyone on this list will be ready to buy anything.

PLUS.......
Mails costs a lot. Seriously. Getting to people's mailbox without hitting spam can be super costly.
 
Thanks for sharing. I'll give it a shot knowing that the response rate will likely be increased and it won't help much in the area of conversion.
 
Knowing the people where I live, most likely they will reply "huh?" T_T
 
When someone is needy, it welcome all the possible solutions and calling with this trick may attract them
 
Why do you consider it unique? I don’t really understand why you want to use this old school template. There are a lot of other much robust marketing tools and apps to use. Also, you need to keep an eye on scam legislation especially if you are doing business internationally.
 
I too just hit delete on these type of emails, but wondering if the numbers would justify using this method if market was more targeted.
 
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