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Unique cold email marketing approach

Discussion in 'Offline Marketing' started by mynameisfrankenstein, Feb 1, 2017.

  1. mynameisfrankenstein

    mynameisfrankenstein Regular Member

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    It's called the "1,2,3 hack"

    Here's the demonstration:
    [​IMG]

    Source post:
    http://blog.close.io/get-457-more-replies-to-your-sales-emails-with-the-1-2-3-hack


    I think it's a great idea to use when reaching out to business owners. Let them qualify themselves if they want to see what you have to offer, if they want a free report, want to jump on a call, want to receive more drip feed content, etc.

    Make it super easy to communicate to you, and your responses will undoubtedly increase.
     
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  2. gtull2

    gtull2 Power Member

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    That is pretty slick. I would almost be tempted to reply with a number.
     
  3. davids355

    davids355 Jr. VIP Jr. VIP

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    I don't know what it is with email sales but almost all of these type of emails my brain makes a split second decision and I just delete them before reading a single word.

    I get so many emails in the same format that I just group them all together as one.

    I think an effective email campaign has to really stand out from all the other junk.

    How? I don't know but it's got to have something different.
     
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  4. gtull2

    gtull2 Power Member

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    I'm the same. I'm actually too lazy to even delete most of them. That's why I have an inbox with xx,xxx messages in it. Ha!

    There is one bullshit artist though. I signed up for something from him at one point. I pretty much ignore all of his messages too, but every once in a while I find myself opening one. Know why?

    His subject line reads something like: "Yo My Boy! Are You Ready For This????"

    Why does that make me either open it or stare at it for a few seconds?
     
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  5. Ungag Gag

    Ungag Gag BANNED BANNED

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    Well, there are still people falling for that. Just like people falling for cold calling, and Grant Cordoba sales.
     
  6. The Curator

    The Curator Jr. VIP Jr. VIP

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    Every sales expert will tell you - give humans a choice. I always give my clients 3 choices when I present plans and they will invariably choose the middle option. Also giving them the option to choose not only qualifies them, but it also makes them own the choice in their mind.
    Great idea - would recommend on LinkedIn.
     
  7. Ninjaseotools

    Ninjaseotools Junior Member

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    good
     
  8. Metzger

    Metzger Newbie

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    This is smooth.Immediately got some ideas going once I read it.Thanks for the share!
     
  9. TheDotMarketer

    TheDotMarketer Newbie

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    Pretty nice post, going to give it a try most of my cold emails get ignored
     
  10. Gogol

    Gogol Jr. VIP Jr. VIP

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    Although i wouldn't fall for this personally, but I see no reason why this can't work. +1 to the method. In fact, this can be twisted into other things such as posting a proposal in upwork/guru and so on. This gotta work better than plain old copy paste replies.
     
  11. GhostMint

    GhostMint Registered Member

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    The psychology behind this could work on some people.

    Instead of giving them a reason to say no you're giving them a choice and telling them what to do.

    When I used to work in sales it was drilled into us to never give the prospect a chance to say no and to craft your questions in a way that they respond how you want them to.
     
  12. Sahmeran

    Sahmeran Newbie

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    People are so lazy, even to basicly identify their own problem. Solving this by categorising their problems.. great idea!

    And i dont remember where i read but, in one business book it says:

    "whoever describes the problem best, probably that person gonna be solve it". [ english not native lang. sorry ]