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Unexpected Social Media Marketing - Kit Kat

Discussion in 'BlackHat Lounge' started by Mikaelo, Jul 11, 2016.

  1. Mikaelo

    Mikaelo Regular Member

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    Opened a Kit Kat today, have a look at the hashtag marketing here -
    [​IMG]

    When looking on Keyhole (tracks posts with hashtags), it appears it is quite effective -
    [​IMG]

    Very clever!
     
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  2. davids355

    davids355 Jr. VIP Jr. VIP

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    Yes that's pretty cool. Offline meets online.
     
  3. Mikaelo

    Mikaelo Regular Member

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    Indeed, their marketing team needs a pat on the back!
     
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  4. ChanzGrande

    ChanzGrande Elite Member

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    Maybe they should cross market something else with it though because probably any hashtag printed on kit-kats in bulk would trend. It definitely works as both a branding mechanism and social tool though, so yes it was cool!
     
  5. nikchaing

    nikchaing Jr. VIP Jr. VIP UnGagged Attendee

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    roccat mousepad?
     
  6. Mikaelo

    Mikaelo Regular Member

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    Haha, yes! Got it recently, very nice mousepad.
     
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