Unexpected Social Media Marketing - Kit Kat

[Worldwidebacklinks]

Opened a Kit Kat today, have a look at the hashtag marketing here -

When looking on Keyhole (tracks posts with hashtags), it appears it is quite effective -

Very clever!

 

[davids355]

Yes that's pretty cool. Offline meets online.

 

[Worldwidebacklinks]

Yes that's pretty cool. Offline meets online.

Indeed, their marketing team needs a pat on the back!

 

[ChanzGrande]

Maybe they should cross market something else with it though because probably any hashtag printed on kit-kats in bulk would trend. It definitely works as both a branding mechanism and social tool though, so yes it was cool!

 

[nikchaing]

roccat mousepad?

 

[Worldwidebacklinks]

roccat mousepad?

Haha, yes! Got it recently, very nice mousepad.