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Understanding Link-Building, Diversity & Anchor-Text Profiles Post Penguin: Videos

Discussion in 'Black Hat SEO' started by jascoken, Nov 7, 2012.

  1. jascoken

    jascoken Senior Member

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    I've recently created a series of videos to help explain link-building changes post penguin/panda...

    I provided them for members of UberToolz - and I thought they may be of use to some of you. I go into quite a bit of depth on understanding anchor-text profiles and how to create anchor diversity. There are 5 videos in total. If anyone has any questions, I'll try to answer them below!

    I've provided my site URL, rather than embed the video here, so you can watch them in HD & more easily navigate between them...

    Video #1-5: http://www.ubertoolz.com/PostPandaPenguinLinkBuildingVideo1.php
     
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  2. jascoken

    jascoken Senior Member

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    By the way, as an overview:

    Video #1
    ...covers what Google has been doing and discussed the reasons why. How SEO has changed through the 2012 updates. AdWords PPC shifts. Traffic diversification & non-reliance on Google. The key ranking factors of Panda & Penguin and their changes/implications.

    Video #2
    ...covers an in-depth understanding of anchor-profiles and the 7 key metrics/KPI's of diverse anchor-text building post-Panda & Penguin; with examples and explanations.

    Video #3
    ...covers techniques for mixing up your root keyword pool. LSI/Contextuality/theming. Non anchor-related rankings factors since Panda & Penguin. General link-building factors. SEO/Class C Hosting. Tiered link-building & 'disposable' ranking-assets.

    Video #4
    ...covers 'on-site' SEO factors since Panda & Penguin. Common mistakes made.

    Video #5
    ...covers how to auto-create anchor diversity through properly spun link-blocks. Built-up examples of creating, 'weighting' and encoding spun link-blocks correctly post panda & penguin. Using UberToolz LinkCoder to auto-generate massively diverse encoded link-blocks. Conclusions.
     
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    Last edited: Nov 9, 2012
  3. Salto

    Salto Regular Member

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    Thanks alot for your work. Im gonna look trough it now :)
     
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  4. MatthewWoodward

    MatthewWoodward Senior Member

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    Thanks for the share!

    As a fellow video producer, I was wondering what you used to capture audio/record your voice? Beautifully clear and I'm jealous!
     
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  5. jascoken

    jascoken Senior Member

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    Thanks!

    A Blue Yeti THX USB Mic and Audacity 1.3: Mixed with slides in Vegas Movie Studio HD Platinum

    The Blue Yeti USB is an awesome semi-pro mic; great for voice, camtasia & dragon etc. But don't use the provided stand - it picks up too many desk etc. vibrations. Use a proper tripod and hang over the desk so it's isolated.
     
  6. cocococo

    cocococo Senior Member

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    even though there is nothing new in this audio/video for me, but I really do enjoy it so far, and the audio is superb. am on second video
     
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  7. ActionTaker

    ActionTaker Power Member

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    Wow. You must have put a lot of work into this.

    I +rep'ed you :)
     
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  8. Black Seagull

    Black Seagull Junior Member

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    Nice videos, thanks a lot!
     
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  9. Jor1s

    Jor1s Newbie

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    thx for those videos !
     
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  10. jascoken

    jascoken Senior Member

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    The real 'meat' doesn't begin until the second video...

    The first is really to help get people up to speed on the changes that have happened and why. Many business owners don't use forums much, and so often get isolated from the current SEO/Search trends; so I created that part to ensure that everyone understands the background, before they get into the techniques & strategy.

    For a lot of BHW'ers, the first video will just be a quick refresher!
     
  11. pix113

    pix113 Newbie

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    I would like to say thanks for putting all the effort into those video's, nothing new for a lot of us, but very clear and concisely layed out, i really enjoyed watching them.
     
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  12. moonlighsunligh

    moonlighsunligh Jr. VIP Jr. VIP Premium Member

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    Thanks. Awesome videos.

    Basically you recommend using 33% keywords. How many of these would be exact, partial and "LSI" - related keywords match?
    I guess 11 - 11 - 11.
     
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  13. garrido

    garrido Supreme Member

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    Amazing videos!
     
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  14. jascoken

    jascoken Senior Member

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    Thanks! But that's not what I actually said...

    In video #2 I say:

    1. The top 10 most-used anchors to your page, and their percentages of use in the overall list.

    'Ideal' percentages and ratios vary, depending on the sector or market you're in. But generally, to be safe; we've found that no more than 10% of your inbound anchors should contain any single keyword-phrase - especially one that has been optimised on-page. e.g. if the exact-match term 'weight loss diets' appears more than 10% of the time, then that search-term runs the risk of being penalised for that page. It doesn't necessarily mean it will of course, but the chances start to increase the higher the percentage is...

    3. Whether a few 'root' keywords are continually repeated; thus increasing their individual word density.

    This is the area that most commonly confuses everyone, but it's very important to understand, as otherwise your link-building efforts to dilute your anchor-profile can be a complete waste of time.

    Google parses anchor-text phrases using the individual 'root' keywords that makeup that phrase. When they look at 'weight loss diets' as an anchor-text, they see an anchor for 'weight', an anchor for 'loss', and an anchor for 'diets'. This is kind of obvious really, and why we can get a lot of long-tail rankings from using a variety of keywords. But people often don't make the reverse connection when it comes to over-optimisation.

    Therefore, if you had 100 unique anchor phrases from 100 different links, then it sounds like you're completely safe from Penguin; as you never exceed 1% individual phrase-density. But what if all those keywords were extensions/long-tails of 'weight loss diets'?

    i.e. 'rapid weight loss diets', 'successful weight loss diets', 'top weight loss diets uncovered' etc.

    They're all different when considered as a single, stand-alone exact-match phrase, but they end up with a 100% density of the root keywords 'weight', 'loss' and 'diets'. You can pretty much guarantee that you'll be penalised for the phrase 'weight loss diets' and also 'weight loss' etc.

    This is why it's so important to use a variety of 'root' keywords and LSI/synonym keywords to break up the overall density of your keyword-phrases. Yes; you want to use extenders and modifiers heavily to vary your exact-match anchor-phrases and provide lots of variety - thus helping you with point 2. But you also need to use a decent variety of base keywords in the first place, as otherwise you end up in the scenario we've just explained.

    However, the ratios for this are NOT the same or as strict as the 10% in point 1. We generally find that as long as your root keywords are below 30-40% (we use a third as a guideline) in terms of overall density throughout all the anchors, you won't experience many problems.

    Using EMD/PMD URL's (which are inherently keyword-rich) aren't as bad as simple keyword phrases either. You can get away with a higher percentage of URL/naked anchors that are exact/phrase-match domains, as Google seems to go easier on these, by virtue of the fact that they're brand/URL anchors - and a more 'natural' anchor-text to use for linking anyway.

    So...

    It's therefore around 10% max ( as an average ) for exact match phrases, but using 'root' keywords more than 33% of the time across the entire profile - in any part of a single anchor - can start to massively increase the chances of penalisation for that root keyword.

    Jay
     
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    Last edited: Nov 11, 2012
  15. ComputerEngineer

    ComputerEngineer Senior Member

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    damn i wish i could talk english as clearly as you :D
     
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  16. moonlighsunligh

    moonlighsunligh Jr. VIP Jr. VIP Premium Member

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    Thanks and rep. added.

    I meant to use even lower density - 33% generic(click here), 33% url, 11% exact, 11% phrase and 11% related LSI. I wouldn't go more than 10% with variations of main root keyword.

    But now there is another problem with urls. Their form is something like this. http://mydomain.com/keyword-another-lsi-word.html. So they contains the root keyword as well. I canot help it because I , as most people here, have keywords in site page's urls.

    What to do In that case?
     
  17. TrevorB

    TrevorB Jr. VIP Jr. VIP Premium Member

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    Thanks for all the work you put in to the videos.
     
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  18. pietpatat

    pietpatat Regular Member

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    Really enjoyed watching the videos.

    I useally start a new website when I get punished by penquin/panda, but trying to recover might not be a bad idea. In your experience how hard is this really? And did you recover many sites? Just to test I created a new campagin in GSA for a site that has been punished by for over optimizing on anchor. I set it to only create PR1+ bookmarks with 50% naked url as anchor and 50% generic anchors ( such as click here, check this out etc ). Do you think this will be enough to recover? The site only had like 50 backlinks, ~25 of which had the exact keyword as anchor.
     
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    Last edited: Nov 11, 2012
  19. jascoken

    jascoken Senior Member

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    As I said in the video, you can usually get away with higher percentages/ratios of EMD/PMD anchors - as Google treats them differently (because they're a naked anchor,) but we have seen problems when there are a very high percentage of URL anchors that are keyword rich...

    In that scenario, we've cut the anchor down to the root domain - to remove any extra 'keyword-stuffing' that comes from a long, keyword-rich URL.

    So, http://mydomain.com/keyword-another-lsi-word.html has a naked anchor of http://mydomain.com.

    ...Using purely the root domain has rarely shown us any issues, but if concerned, then see if you can use some other brand/LSI anchors. Are there alternate phrases that can be used?

    We also use the naked anchor in all 4 'forms' where possible i.e.

    http://mydomain.com
    http://www.mydomain.com
    mydomain.com
    www.mydomain.com

    Jay
     
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  20. MatthewWoodward

    MatthewWoodward Senior Member

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    Thanks very much! I had actually looked at that but went with a cheap sennheiser headset instead =D

    Drop me a pm with your email, would love to share these with my audience.