If the domain name already has traffic, you can try to connect to an advertising platform, such as Google's Adsense, to earn click fees by displaying ads; or make the domain name a jump page to guide visitors to the correct website, and maybe you can get some traffic revenue. If you think the domain name itself is good, you can also consider selling it on a trading platform. However, if the traffic quality is poor and visitors cannot be retained, it may not be cost-effective or even a loss.