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Twitter purchases Mopub (Mobile Text Ad Platform)

Discussion in 'Social Networking Sites' started by louisvu, Sep 12, 2013.

  1. louisvu

    louisvu Junior Member

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    Seems like this could be a new soft spot in Twitter. Any guys using this to raise ROI? Thoughts? Results?
     
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  2. abhi007

    abhi007 Jr. VIP Jr. VIP

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    obviously they trying to take advantage of the mobile trend :)
     
  3. The Mentalist

    The Mentalist Power Member

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    It's just like Doubleclick (Google ad exchange) but geared towards mobile. This isn't anything too significant to most IMers though, because the cost of Twitter ads is absurd now, I don't think that will change if they add mobile banners to the app/mobile site.
     
  4. abradabra

    abradabra Jr. VIP Jr. VIP

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    Now since they are going public, expect more of these in the future!