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Twitter Metrics

Discussion in 'Social Networking Sites' started by sherin, Aug 25, 2009.

  1. sherin

    sherin Newbie

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    Occupation:
    Project Manager - Social Media Marketing
    Location:
    Bangalore,India
    The metrics for twitter differs according to the objective of the campaign. For a brand awareness campaign, the metrics would be sentiment analysis and the number of times the your business or brand has been mentioned in conversations. If the objective is traffic, then the metrics would be the number of followers, how often the tweets have been re tweeted. Based on the your objectives, these are a few tools we can use to measure the effectiveness of the campaign.

    Find your retweet rank using: http://www.retweetrank.com/

    Track the CTR of your tweets by using short URL services like: http://bit.ly/

    Analyze your web traffic from Twitter by adding UTM parameters in each tweet link using this tool : http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578

    Analyze your follower count at: http://twittercounter.com/

    Find which tweets help you gain or lose followers, using: http://twittercounter.com/

    Twitter tool for sentiment analysis using http://twendz.waggeneredstrom.com/


    Hope this helps
     
  2. jhdscript

    jhdscript Newbie

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    already posted i think