Twitter (or rather Elon Musk) rolled out that US$8 monthly subscription for Twitter blue and then suspended (stopped) it after few days, upon being swamped by impersonators.
Now, Twitter (or rather Elon Musk) is going to re-launch Twitter Blue. Once again, it will obviously be swamped by impersonators.
Don't forget that the best coding / programming / marketing brains in the world are NOT working for these big tech companies, the best coding / programming brains in the world are busy coding / programming & strategizing on the "other side of the fence" making 10X more money than they would make if they would be working in big tech companies.