Twitter Ads + Ad Arbitrage Still Works

Years back I loved Twitter. Once I started getting a handle on FB Ads, I started neglecting Twitter. While FB still does ok for me, it doesn't do as well as it use to (for me at least). So I started going back to Twitter (Twitter Ads that is) & must say, not only has their targeting improved, so has the intent of the users clicking on those ads.

I've had success in 3 areas of Twitter arbitrage. Would love to hear other member's experience in this area (the good / bad / ugly).

Adsense Arb
Shocked that this still works. Like any play in this space, you need a high CTR tweet that gets those CPCs at .10 or under. You also need to constantly be testing ads (images / copy). I was never a fan of ad arb as I felt I always had to be on top of it, but if you monitor closely, it still works

App Installs
I was managing ad spend for an app & found that I was able to get installs (iOS) at a pretty decent rate (higher than FB, lower than Pinterest), with pretty good user intent. Client was happy. I don't personally own any apps, but if you develop apps or manage buys for an account, pitch using Twitter Ads as an option

Multi Offer Article
This is the bread & butter. A high CTR tweet going to a "review style" article . Not only do you get money from Adsense and conversions from those offers (affiliate deals mainly), you now have the ability to retarget that user across multiple social media channels.

I have played with the thought of using Twitter ads to promote a blog.
What are the CPMs like and what CTR do you consider good on Twitter?

jawnyh said:

I have played with the thought of using Twitter ads to promote a blog.
What are the CPMs like and what CTR do you consider good on Twitter?

Click to expand...

I doubt it'll work really well with display ads, unless you already have a popular Twitter account.

jawnyh said:

I have played with the thought of using Twitter ads to promote a blog.
What are the CPMs like and what CTR do you consider good on Twitter?

Click to expand...

I've hit 2.5% on CTRs, it brought the CPCs down to .08. (US) If you're doing it for a blog (like the adsense ad arb play, where you're trying to get multiple pageviews per user), you can just bid a manual low cpc (don't go by Twitter's recommendation unless you're looking to blow through your budgets). Just be sure to constantly be testing creatives & tweet copies.

Aren't twitter ads expensive as fuck? I remember checking it out once and couldn't believe the ridiculous cost

nufaman said:

Aren't twitter ads expensive as fuck? I remember checking it out once and couldn't believe the ridiculous cost

Click to expand...

If you used their automated / recommended bidding, you'll get destroyed (at least, that was my lesson). Once I started with manual bidding and saw what was working, I was then able to increase it and get a higher impression share.

Anyone know where to buy
"Twitter Accounts with ready to use Ad Credits" maybe with attached email-account/proxy as well.

Can't seem to find a good solution. Thanks.

Would this work with ecom brand in liquor space? Say a hangover vodka company? Agency took them on as new client and Currently testing out media buying across multiple platforms. Never thought about Twitter though!

Thanks for sharing

Hi, anyone know how to run twitter ads, I hace few account is suspend when I try first campain,