I'm sure if you've been doing SEO for a while you sometimes notice "weird" behavior of your backlinking campaigns. The reason behind this behavior might be that you are building links but Google doesn't see/count them. One reason is indexing itself but there is another, more subtle reason which is trickier to debug. A quick tip that might help you figure out why this can be. Especially useful to PBN users and those doing outreach on aged pages. Check Google's cache. Google cache is a "backup" version of the current page. AKA what Google last saw when it visited your website. Is your link visible in the cached version of the page? If not, then it most likely doesn't count. EXAMPLE: You publish a new post on your PBN. Google indexes the post no problem You receive no movement whatsoever for weeks What probably happened here is that Google indexed the post but hasn't re-crawled the homepage of the PBN site. You know, the page with all the juice. So PA 0 page was indexed but it means nothing in terms of power (unless you interlink smartly). Checking the cached version of the homepage will show you that your link is not visible there and you should ping the engines. Same thing when adding the link on any aged page for example when doing outreach. Ok so HOW to actually do it... 1. a) Insert full URL you want to check into Google. Then navigate to arrow next to it and click Cached. b) Alternatively, you can visit the cache Google link directly: https://webcache.googleusercontent.com/search?q=cache:your-url.com This sometimes doesn't work as Google adds variables to the cache URL. 2. Check the page and see if your link is present there. Also, make sure to check the date of the last crawl. Works for Yahoo and Bing as well. So what to do once you find out this is the case? You must let the engines know of your updated content. Be very specific about the URL. Your safes bet is to submit a sitemap. Even better a video sitemap. Once they re-crawl your page the cached version will get updated. IMPORTANT NOTE: It takes some time (usually a few days) for Google to update the cached version of the page. Remember Your link might be counted in the meantime. When you are adding new content and last cache date is 2+ weeks. Then you have a real problem.